Re: A More Aggressive Approach to Caching

>>> James Gwertzman wrote
> Hits alone are not enough. They want to build relationships with individual
> customers, tailoring their message to specific users based on user profile
> data, demographics, etc. Building web sites is all about driving off-line
> sales for most companies, and to justify their investment they want to have
> as much control as possible over the marketing messages or campaigns that

This is all well and good, and if sites were set to do this correctly,
this wouldn't be as much of a problem.

But how many of these sites are prepared to spend the time making sure that
it's only the dynamic pages that have {cookies/bogus expires/generated URLs},
and not the static stuff, such as images, corporate information, and other
junk that doesn't need to be dynamic?

I don't know of any...

For poorly configured sites (p*thfinder, anyone?) I'd say that degrading their
QoS is a perfectly appropriate thing to do.

Anthony
Received on Tue Dec 17 1996 - 16:44:13 MST